Strategic Plan

School Nutrition Services (SNS) DPG Strategic Plan

2012-2015

Vision 
Optimize the health of the nation’s children through school meals and education
 
Mission 
Empower SNS DPG members to be recognized as the nation’s experts in school nutrition
 
Values
Customer-focused
Integrity 
Innovation
Social Responsibility 
 
Goals
The government and education communities trust and choose registered dietitians as school nutrition experts. 
SNS DPG members improve the health of the nation’s school children.  
Members and prospective members view the Academy and SNS DPG as a pathway to professional success.
 
 
Goal
The government and education communities trust and choose registered dietitians as school nutrition experts.
Strategies
1.      Strengthen and differentiate a respected school nutrition registered dietitian (RD) brand
Tactics:
a.      Create a marketing tool highlighting the value of employing an RD for school nutrition.  Tool will be posted on SNS website under resources (Year 1)
i.      Distribute tool to national organizations (i.e. National School Board Association, Association School Business Officials; government agencies (i.e. USDA, state agencies administering child nutrition programs); and industry partners (i.e. Dairy Council, etc.)
ii.      SNS DPG members can download and use this resource to market their skills to school districts for potential job opportunities
 
b.      Provide up to date school nutrition resources for the public on the SNS DPG website (Year 2)
 
c.       Propose child nutrition sessions at State/National School Board Associations, Association of School Business Officials, Parent Teacher Associations/Organizations (sessions offered by 2014-15)
 
d.      Create tools and resources for member presentations to use at local, state, or national conferences (Year 2)
 
Resources Available/Needed:  formation of ad hoc marketing committee under guidance of EC (chair, education, membership?)
 
2.      Identify opportunities and recommend SNS DPG members to the School Nutrition Association (SNA) and Academy Leadership positions 
Tactics
a.      Executive committee will monitor and submit names of SNS DPG members as appropriate for positions and committees such as (Year 1 and on–going)
 i.      Taskforces (USDA, SNA, NSFMI)
ii.      National Food Service Management Institution (NFSMI) committees
iii.      Alliance for a Healthier Generation
iv.      Action for Healthy Kids
 v.      Position papers
 
Goal
SNS DPG members improve the health of the nation’s school children. 
Strategies
1. Support the legislative process to promote healthful school nutrition programs as each regulatory change is proposed.
Tactics
a. Collect and provide comments and ideas during each official comment period to the following:  
Academy of Nutrition and Dietetics; Governmental comment collection sites (year 1 and on-going)
 
b. Provide suggestions and resources for SNS DPG members to respond appropriately (year 1 and on-going)
 
Resources: SNS website and newsletter; those involved chair, past-chair, electronic communications and newsletter chairs
 
2. Participate in advocacy efforts to support school nutrition programs and legislation
Tactics
a. Send SNS DPG member(s) to: the Academy Public Policy Workshop (PPW) and School Nutrition    Association Legislative Action Conference (LAC) (Years 1 -3 ; already included in budget) 
 
3. Communicate pertinent school nutrition legislative changes and updates to SNS DPG members
Tactics
a. Use multiple methods of communicating legislative information and actions via the following:
i.   Newsletters  (Nutrition Link)
ii.  e-blasts
iii.  Electronic mailing list
iv.  Conference calls
v.   Social media
 
4. Pursue an official alliance with the School Nutrition Association (SNA) by co-sponsoring at least one educational session at a major annual meeting or conference.
Tactics
a. Establish working relationships with SNA education and nutrition committees to sponsor a minimum of one educational session at the following meetings:  
i. SNA Annual National Conference (ANC)
ii. State school nutrition association conferences
iii. FNCE
iv. State dietetic affiliate conferences
 
b. Establish a SNS DPG Speaker’s Bureau
i. Identify SNS DPG members with expertise in key and “hot” topics
ii. Recruit qualified SNS DPG members
iii. Complete qualification process with each qualified candidate
iv. Promote speaker’s bureau to the state and national SNA and dietetic communities
v. Identify funding sources for speaker support
(Year 2 and 3)
 
5.  Support at least one pilot project or research initiative related to school nutrition by providing input.
Tactics
a. Encourage SNS DPG members to respond to appropriate surveys, pilot projects and research studies as agreed on by the Executive Committee (EC) (Year 2)
 
b. Communicate pertinent research initiatives to SNS DPG members via:
i.  Newsletters  (Nutrition Link)
ii. e-blasts
iii.  Electronic mailing list
iv.  Conference calls
v.   Social media
(Year 1)
 
6. Reduce disparity in student populations by promoting participation in various school nutrition programs
Tactics
a.  Share research results on the benefits of programs such as school breakfast, summer feeding programs, CACFP school supper, etc. (Year 2)
 
b. Share funding opportunities with SNS DPG members (Year 1)
 
c. Highlight best practices to initiate or expand school nutrition programs. (Year 1)
 
d. Communicate A – C via various SNS communication venues.
i.  Newsletters  (Nutrition Link)
ii. e-blasts
iii.  Electronic mailing list
iv.  Conference calls
v.   Social media
 
Goal
Members and prospective members view the Academy and the SNS DPG as a pathway to professional success.
Strategies
1. Enhance existing professional development opportunities for education, competence, and career success. 
a. Mentoring
i. Establish state affiliate “buddy system” to help provide mentoring and support for new school nutrition professionals
ii. Year 1 – develop program
iii. Year 2 – execute
iv. Year 3 – maintain and evaluate
b. Webinars 
i. DPG program of work budget includes quarterly annual webinars 
ii. Possibility to add more with sponsorships and needed topics
iii. Year 1 – 4 webinars
iv. Year 2& 3 – 4 + webinars
c. Conference sessions @ SNA & FNCE national meetings
i. Annually
d. In person networking @ SNA & FNCE
i. Annually
ii. New: Develop state networking events by year 2 or 3 
 
2. Provide communication through various media sources to respond to the needs of a changing and diverse group of members by focusing on collaboration, networking, member recognition, marketing, hot topics, and new research. 
- Website
o Year 1- update complete
o Year 2 & 3 - maintain
- E-blasts
o Develop new template/process by year 1
o Year 2-3 maintain
- Yahoo Groups
o Phase out by year 3
- Newsletter
o Shortened version, electronic, monthly – year 1
o Paper copy of Newsletter
Year 1 - develop
Year 2: one copy
Year 3 : one copy
- Social Media
o Year 1 – develop plan
o Year 2 – execute
o Year 3 – maintain
- Networking
o New: Develop state networking by year 2 & 3 
 
3. Retention of members by responding to their needs. 
a. Survey to evaluate goals - annually
i. Year 1 – retention of 80%
ii. Year 2 – retention of 85%
iii. Year 3 – retention of 90%
b. Recognize outstanding members of the DPG by providing a token of appreciation. (ie: pins, scarfs, lanyard…)
i. Year 1 – plan
ii. Year 2 – execute
iii. Year 3 - continue
c. Meet member needs by carrying out education and communication tactics as listed above. 
 
TOPICS
-HHFKA 2010
-Let's Move Initiative
-HUSSC Challenge Criteria
-Chef's Move to School (how to partner)
-Current research 
-Plate waste studies
-Breakfast in the Classroom
-Financial Management
-Participation
-Meal Pattern 
-Produce Univ.
-Sports Nutrition
-Special Needs for Children
 
 
Strategic Plan – Denver, CO – July 19-20, 2012
Facilitator:  Marianne Edge Smith; participants:  June Barrett, Bobbie Conradt, Diane Duncan-Goldsmith, Jill Eagan, Connie Evers, Dora Rivas, Doris Schneider, and Linda Wiley

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